Nowadays, companies are constantly engaging their customers in order to keep them satisfied and build loyalty. However, this task is becoming challenging because there are now hundreds of companies competing for customer attention every day, which has caused the modern customer to be more discerning than ever. Expectations are constantly increasing, so if a company isn’t continually improving its service, it will quickly fall behind. Also, the growing trend of customers using mobile devices makes them more comfortable self-managing parts of their daily routine instead of interacting face to face with companies.
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