Breaking boundaries: A Single Approach to Customer and Employee Experience with Smartflex

According to a Harvard Business Review, companies adopting a Total Experience approach as part of their organizational DNA could benefit from several advantages such as [1]:

• Improved Satisfaction: Considering all touchpoints between customers and employees leads to a smoother experience, enhancing satisfaction for both stakeholders.
• Enhanced Business Image: A positive TX can have a positive impact on a brand’s image and reputation, improving recognition and brand awareness.
• Differentiation: Providing a unique and memorable TX distinguishes a brand from competitors, creating a competitive advantage among others.
• Revenue Increase: Satisfied customers are more likely to purchase more services and accept offers from their service providers, resulting in increased revenue and growth.
• Enhanced Communication: Improving communication channels internally and externally fosters better understanding, trust, and collaboration between the utility and its customers.

The combination of operational efficiency and user-centricity is essential to deliver better services in the utility industry. This is why, when adopting a total experience approach, utilities need to count on a software provider who has the right capabilities and tools to respond to this business model.

As a leading software provider for utilities, at Open, we understand the importance of creating a total experience strategy. To achieve this, we’ve created our modern CIS solution, Smartflex, an all-in-one utility billing system with an intuitive and user-friendly interface that provides a 360° view of every customer process. In fact, our unique solution comes equipped with Polaris, a digital adoption tool designed to facilitate onboarding and help employees navigate our system at any time. This interactive tool gives employees step-by-step training of their tasks to take the stress out of learning to use a new system. Polaris is also available in Smartflex at all times, allowing employees to ask it questions about how to complete processes whenever they need a refresh. With Polaris, utility companies can streamline operations, and accelerate their digital transformation journey. By empowering employees with intuitive guides, we are revolutionizing the way utilities adopt digital solutions, boosting utility user experience and improving employee productivity.

In addition to Polaris, we’re also working on incorporating generative AI tools like ChatGPT into Smartflex. By integrating ChatGPT into our customer integrated management application, customer services representatives have invaluable support to answer customer requests and can enhance their interactions with their customers. This powerful innovation provides CSRs with an intuitive interface that facilitates quick access to vital information within a single window, offering seamless and personalized interactions with customers, enabling instant assistance, addressing queries, and providing timely responses about any customer inquiry. As a result of these efforts, utilities can enhance their customer interactions and surpass customer expectations.

At Open, we are committed to empowering utilities to achieve their goals, streamline processes, and improve their employee and customer experience. With Smartflex and its cutting-edge technology, service providers can successfully adopt a Total Experience approach and take their utility to the next level.

[1] Harvard Business Review, Italia (April 2023). Alla conquista della Total Experience. https://www.hbritalia.it/aprile-2023/2023/04/03/news/alla-conquista-della-total-experience-15482/